Crocs

Crocs began trade its situation at a November 2002 ride show. Crocs were originally intended to be change to boaters, because of their slip proof, non-marking sole and the fact that they atomic number 18 waterproof and odor resistant. However, this food food grocery soon expanded to include gardeners, healthcare workers, waiters, and otherwise professionals who had to be on their feet all day. This market began to encompass markets Crocs had never considered.Over the course of a year what had started out as alone an idea on a travel trip evolved into one of the greatest footgear phenomena of the decade. Products and Target Market Crocs currently posteriors five-fold market segments ranging from boaters to gardeners to simply individuals wanting a lucky pair of sandals. However, the firms initial target market was boaters. Crocs initial foray into the market was an effort to provide a comfortable pair of nonslip boating shoes to a niche market.This target market soon ex panded to others who would pay a premium price for comfort. Nurses, retail transshipment center clerks, and others who spent most of the day on their feet quickly recognized the value mesmerism Crocs offered while expensive, these individuals were willing to pay a premium to avoid the discomfort of tralatitious shoes. Today, Crocs targets an even wider swath of the market. Crocs product form advertisements state that Crocs are for women, men, kid, sports, and everyone. To further carry their market, Crocs advertises that among these segments, customer will find its products to be comfortable on the beach, around the house, in the rain, in cold weather, off the road, for walks in town, and even something that will look approximate in the office. Crocs has kept its original characteristics of light-weight, non-slip, bright colored product lines while created extra styles to accommodate the needs of different consumers. Crocs in addition offers apparel products such as t-shir ts, mulct and even womens leggings.