Sustainability in Coca Cola-Free-Samples for Students-Myassignment

Question: Write a report on one Organization with details about the Organization, Product, its effects on environment, how they are trying to stop these effects, how this effects can be stopped. Answer: The coca cola company is a non-alcoholic beverage producing company and is also one of the companies well known around the globe because of its different brands. The company houses more than 21 billion dollar brands having its top most brands including Fanta, sprite and diet coke. Other brands that remain at the top include the minute maid, vitamin water and PowerAde. The company gives license to more than 500 brands of beverage which mainly include the sparkling drinks and also water, juice and energy drinks among many others(Berbard). The coca cola company has the largest beverage system and due to this reason, it is a multinational that has reached more than 200 countries around the globe. Operations The coca cola company manages seven main operating systems in the globe and most of these systems are geographically based. The latter include Europe, Middle East, Asia, and America: bottling investment and corporate(Jay). Majority of the companys revenue comes from the bottling investment due to the sale of finished beverages. The other geographical regions get their commerce from the sale and manufacture of beverage concentrates and syrups(Ger and Russell). The division of bottling and its investment gives much focus on the beverage company that have owned operations in parts that are outside North America. This kind of segmentation aids in maximization of efficiency in its efforts in production, distribution and the efforts that are put in marketing(Mowen). The latter include a stock that lies in Mexico covering a stake of approximately 28%, an outstanding 23% of European bottler coca cola Hellenic bottling,18% owned by CCEP and monster and then 29% is owned by coca cola Amatil (a coca cola company in Australia and also serving the surrounding regions(Glenone). Geographical Reach Coca cola rung up to almost 55% outside the European countries in the year 2005 to other countries In different regions like North America, Africa, Eurasia and the pacific region. The noticeable international markets included Asia, Latin America and Europe since they contributed about 35% of the total revenues of the year 2015 hen combined(Armus). Sales and Marketing The coca cola is one of the world`s most recognized brand of the company and it is also the largest distributor of beverages around the globe. The latter is made up of company owned or controlled bottling and distribution and also independently owned bottling partners, distributors, wholesalers and retailers too(Chang). The beverages that bear the trademark operations that are owned and licensed by the coca cola company account for more than 2 billion of the estimated 59 billion beverage servings of all types of beverages that are consumed globally every day. To maintain the loyalty of its customers, the company spends an approximate of $ 4 billion in their product promotion (this was just for 2016 analysis only).In most cases, the company advertises through printing, radio, television among other advertising channels. The industry has also been participating in the play that involves the non-soda goods(Chang). Effects on the environment The coca cola company has a target of minimizing the impacts its goods has on the environment. The company has been setting annual targets since the year 2004 and has been working tirelessly to achieve them by 2020(Watters). Water factor Water is given a top priority in the coca cola company. As far as it is concerned, it has a priceless value for them. It is a resource that has seen the company grow up to this date and hence they strain hard to meet its conservation requirements(Ger and Russell). The company has developed three vital and basic principles based on water conservation strategy in all operations. Water use: the company strives to protect the water resources that are supplying its facilities, the reduction of the amount of water that is used in the production of soft drinks and also the treatment of water up to the levels that support the aquatic life. The company aims at partnering with the suppliers with an aim of minimizing the water footprint across the overall value chain(Berbard). The company also aims at investing in the community water conservation projects aimed at replenishing water use through innovative technologies. Climate and energy change With an aim of addressing the urgent threat of the change in climate, the coca cola company has adopted and aggressive strategy in the reduction of carbon. The company is improving its efficiency in energy, shifting to a cleaner energy resources and developing technologies that are low carbon(Jay). The company is striving to turn the climatic risks to new opportunities for sustainable development in business by the use of innovation and investment. The firm has embraced the global supervision scheme customary ISO 14001 in most of its branches. The latter is also audited against the eminence scheme principles for coca cola on yearly foundation. The key sustainability to achieving the sustainability goals include: the cold drink equipment (CDE) and the combined heat and power units that include Romania and Nigeria together with the widespread connection of the solar pieces in Spain and the warmth pump at the firms inanimate water bottling which is situated in Hungary(Watters). The company optimizes the route to market by the use of more effectual automobiles and in some given countries, the use of rail reduces the emissions that come from the fleets of the companys vehicles. The goal of the company is to reach a 25% reduction in carbon in the overall chain and at least 50% reduction in carbon from the companys direct operations by the year 2020 as compared to 2010(Jay). Packaging and waste recycling The coca cola company aims at recycling with a purpose of minimizing the impacts on the environment that comes from the packaging of the industrys products in its lifecycle. The multinational does the latter following three principles: reuse, recover ad reduce. There is an increased use of non-renewable content and the implementation of light weighting techniques. Gathering, recovery and the recycling are also primary factors for the reduction of the environmental impacts(Mowen). Sustainability in agriculture As a result of growth in population, change in climate and issues related to food security, the suppliers need to make it more secure. It is therefore the responsibility of the company to have a preventive sustainability strategy to give an enhancement to sustainable agriculture. The company has also reviewed different external standards for the social and environmental performances and the latter is aimed at building on the social responsibility ground. Having the sustainability framework, the company has indulged in a collabo with its suppliers with an aim of building sustainability in supply chain since the latter is where there is bed rest of socio economic impacts(Ger and Russell). The companys suppliers are required to adhere with the coca cola company principles which have different dimensions including the rights of the workers, well-being, safety and the environment. References Armus, Seth. "The Coca Cola Company." France and the Americas: culture, politics, and history: a multidisciplinary encyclopedia (2013): 23-27. Berbard, Marr. "Forbes: BIG DATA." The Amazing Ways Coca Cola Uses Artificial Intelligence And Big Data To Drive Success 18th September 2017: 11-22. Chang, Hui- Ching. Coca Cola Company. Hayward: Calif. State University, , 2014. Ger, Gliz and w Belk Russell. ""I'd like to buy the world a coke: Consumptionscapes of the less affluent world."." Consumer policy (2014): 269-301. Glenone, Robert Jerome. Water follies: groundwater pumping and the fate of America's fresh waters. Island Press, 2014. Jay, Polosky Michael. "An introduction to green marketing." Global Environment: Problems and Policies. Bolivia, 2013. Mowen, John C. "Beyond consumer decision making." Journal of Consumer Marketing (2014): 12-27. Watters, Patt. Coca-Cola: An Illustrated History. Doubleday Books, 2012.