Coffee shop Essay

chocolate purification coffee bean metrericado is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to get out the daily stresses of life and just a comfortable place to meet your friends or to read a book, all in one.With the dumbfounding demand for blue-quality gourmet coffee and great service, deep brown Culture forget capitalize on its proximity to the University of operating theatre campus to build a core group of repeat customers. Java Culture forget offer its customers the beat out prompt coffee in the sphere of influence that entrust be complimented with pastries, as well as muster out books that its patrons can read to enjoy their visit.The company volition pursue a 2,300 square foot coffee cake within a walking distance from the University of surgery campus. The owners have secured this location finished a three-year lease with an woof for extending. The have also provided $140,000 of the required $170,000 start-up funds. The stay capital give be obtained through Bank of America commercial loans.The company is expected to grow sales revenue from $584,000 in FY two hundred1 to $706,000 in year three. As Java Culture will tense up to maintain a 65% gross profit margin and reasonable operating expenses, it will command net profits grow from $100,000 to $125,000 during the same period. 1.1 Objectives.Java Cultures objectives for the first year of trading operations are Become selected as the Best New Coffee Bar in the area by the local restaurant guide. Turn in profits from the first month of operations.Maintain a 65% gross margin.1.2 Keys to SuccessThe keys to success will beStore design that will be both(prenominal) visually attractive to customers, and designed for fast and efficient operations. Employee training to insure the best coffee readying techniques. Marketing strategies aimed to build a solid base of loyal customers, as well as maximizing the sales of high margin produc ts, such as espresso drinks. 1.3 Mission.Java Culture will make its best effort to create a unique place where customers can socialize with each other in a comfortable and relaxing environment while enjoying the best brewed coffee or espresso and pastries in town. We will be in the business of helping our customers to relieve their daily stresses by providing piece of mind through great ambience, convenient location, friendly customer service, and products of consistently high quality. Java Culture will seat its profits to increase the employee satisfaction while providing stable return to its shareholders. Company Summary.Java Culture, an Oregon restrict liability company, sells coffee, other beverages and snacks in its 2,300 square feet premium coffee shut out located near the University of Oregon campus. Java Cultures major investors are Arthur Garfield and James Polk who cumulatively own over 70% of the company. The start-up loss of the company is assumed in the amount of $27 ,680. 2.1 Company Ownership.Java Culture is registered as a Limited Liability Corporation in the state of Oregon. Arthur Garfield owns 51% of the company. His cousin, James Polk, as well as Megan Flanigan and Todd Barkley hold minority stakes in Java Culture, LLC. 2.2 Company Locations and FacilitiesJava Culture coffee bar will be located on the ground floor of the commercial building at the recession of West 13th Avenue and Patterson Street in Eugene, OR. The company has secured a one-year lease of the unoccupied 2,500 square feet premises previously occupied by a hair salon. The lease contract has an option of renewal for three years at a fixed rate that Java Culture will execute depending on the financial strength of its business.The floor plan will include a 200 square feet back office and a 2,300 square feet coffee bar, which will include a pose area with 15 tables, a kitchen, storage area and two bathrooms. The space in the coffee bar will be approximately distributed the f ollowing way1,260 square feet (i.e., 55% of the total) for the seating area, 600 square feet (26%) for the work area, and the remaining 440 square feet (19%) for the customer service area.This property is located in a commercial area within a walking distance from the University of Oregon campus on the corner of a major path connecting affluent South Eugene neighborhood with the busy downtown commercial area. The commercially zoned premises have the demand water and electricity hookups and will require only minor remodeling to accommodate the espresso bar, kitchen and storage area.The coffee bars open and clean interior design with modern wooden decor will impart the quality of the served beverages and snacks, and will be in-line with the establishments positioning as an eclectic place where great deal can relax and enjoy their cup of coffee. The clear window displays, through which passerby will be able to see customers enjoying their beverages, and outside electric signs will be aimed to grab the attention of the customer traffic. ProductsJava Culture will offer its customers the best tasting coffee beverages in the area. This will be achieved by using high-quality ingredients and strictly following preparation guidelines.The store layout, menu listings and marketing activities will be cerebrate on maximizing the sales of higher margin espresso drinks. Along with the espresso drinks, brewed coffee and teas, as well as some refreshment beverages, will be sold in the coffee bar. Java Culture will also offer its clients pastries, small salads and sandwiches. For the gourmet clientele that prefers to prepare its coffee at home, Java Culture will also be selling coffee beans. The menu offerings will be supplemented by free books and magazines that customers can read inside the coffee bar. 3.1 Product Description.The menu of the Java Culture coffee bar will be built around espresso-based coffee drinks such as lattes, mochas, cappuccinos, etc. Each of the esp resso-based drinks will be offered with whole, skimmed, or soy milk. Each of these coffee beverages is based on a shot of espresso, which is prepared in the espresso machine by forcing heated water through ground coffee at high pressure.Such espresso shots are combined with steamed milk and/or other additives like cocoa, caramel, etc., to prepare the espresso-based beverages. square-toed preparation techniques are of paramount importance for such drinks. A minor deviation from the amount of coffee in the shot, the size of the coffee particles, the temperature of milk, etc., can negatively affect the quality of the prepared drink. 3.2 Sales Literature.