Which customers should HubSpot target Essay

Which customers should HubSpot target Owner Ollies or Marketer Marys? Or perhaps only a portion of one of the subdivisions? Give the positives-and-negatives of your choice. I personally believe that Hubspot should target Owner Ollies. Owner Allies are already a major segment of their business. With 73% of the customers belonging to this category, they have a sound understanding of selling to this segment. It takes them less money to attract customers in this segment and the selling time is much faster. It also takes a smaller time period to recover the addresss invested in acquiring these customers. The inevitably of the OO market segment was also fairly easy to service. Owner Ollies is a bigger market segment with huge capability to service with the brisk solution whereas Marketer maryss market necessarily to be essential further with a comprehensive solution. Within the market, Hubspot should target the B2B segment as the churn rate in this segment is lesser compared to t he B2C segment.PositivesNegativesEasier to sell, Lower gross revenue complexityHigher Churn rates as compared to MMs.Lower cost to acquireB2B needed more sponsor, as non well worse in marketing strategiesAverage churn rate of B2B is 8.7% as compared to B2Cs 11.9% MMs counterbalance more money for monthly usageNot open up businesses, could go place of businesses in a recession Well-funded and had the money to pay Hubspots products.Lower customer loyalty, as the needs of the customer is satisfied in a few months and then they discontinue the service. Missing out on opportunity to develop more sophisticated tools that will help expand the business in the long run.Higher Support costMMs are likely to use inbound marketing products often.Does HubSpot have the near constitute of products for the target customers you selected? If not, what product changes and/or enhancements should they make? Yes, Hubspot has the right set of products for the Owner Ollie market segment. Currently, Owner Ollie consists of 73% of hubspots market and thissignifies a good deal about the product offerings opposition customer needs. Hubspot offers content design solutions that makes creating and editing online content easy. It has predefined templates and crumb be used non-tech savvy users. SEO is important to this customer segment and Hubspot has a necktie grader analyzer product that satisfies this need. Hubspot software has marketing intelligence analytics for tracking the interactions with the planetary houses content and enabled firms to analyze which of the inbound marketing programs were working to give in quality reach outs.The key business need of this customer segment is a quick simple solution to generate more leads and convert those leads into sales. Hubspot can focus a little more on their Lead Grader and Lead Visit Alert solutions to enhance the impact on this customer segment and try and retain customers over time. Overall I believe, Hubspot, Offers a competit ively priced product that is easy to use as well as does not require substantial technical expertise to use. Hence meeting the needs of the targeted customer segment.Market SizeOwners1,676,130 *3K/year = 5.03BMarketers612,938 *6K/year = 3.68BCustomer aliveness value monthly profit *lifetime acquisition costOO cardinal= 250*23-1,000 = 4750MM CLV = 500*31-5,000 = 10,500Profit potential of segment = of cutoemrs in segment * probability of attracting them * average retention time * profit potential per customer