Commercial. An effective advertisement Essay

Commercial. An potent advertisementIntroductionAn in effect(p) advertisement appeals to the consumer. It should be qualified to capture and influence their perception of a result. This document evaluates a McDonalds franchise advertisement and its strong point where it is satisfactory to capture the efficient working spirit in the mental faculty and consequently the over all in all high service delivery to the customers. The heterogeneous aspects that facilitate the effectiveness in the advert will be highlighted.The advert begins with the opening of a McDonalds issue early in the morning. One is open to gain it is the morning since there is the scene of a rising sun and a clock reading six. The round prat be inspectn readying themselves to turn back into action. Ones curiosity is aroused as to what they are up to and then(prenominal) the action begins which in this shell is the dressing of the various nutrition products. The notable foods in the beginning includ e burnt umber and eggs which lay down unrivaled deduce that they are preparing breakfast. The action continues to increase with the next scenes show the workers now in full swing each attending to their various tasks. Different foods can be seen and heard sizzling in their preparation areas as well as the cranking of the preparation utensils such as the deeply frying grill. The various items universe prepared include the foods McDonalds is noted for which in this case include fries and burger meat. After preparation of the food, the workers then pack board the various foods. One is able to guess they are the divers(prenominal) orders made by the customers. The orders are packed in trolleys to be taken to the counter and delivered to the customers. From furtherance the scene changes to the counter where oneness can see a line of pay points each being manned by a staff. The staff can be seen executing the various orders in this case keying them into the cash registers. The customers then get served with their different orders and they can be seen enjoying. The staff action around the forbiddenlet continues up to the nighttime with customers overture in and going until closing time which is symbolized by a setting of lights going bulge out in a big city.Apart from being attracted to the frenzy of activity by the staff in the advert, one cannot escape other appealing aspects in this case the background music and the colors. tout ensemble the action takes place with some instrumental background music. One is able to associate the akin with the McDonalds stores. In the colors, McDonalds stores use the red and jaundiced-bellied colors as their theme. The same has been well blended and distributed in the advert. The staffs black uniform makes it hard for one to miss the yellow and red logo of the McDonalds. The packaging of the foods also takes place in the celebrated McDonalds red and yellow package boxes.With all the staff action, one is able to see that the advert clearly shows the product being denote in this case the McDonalds food outlets. The product is prominent in the ad as one is able to identify and see the various foods offered by the outlet such as burgers, fries, hamburgers, drinks such as coffee and ice-cream in their different stages such as preparation, packaging and even their consumption.The hindquarters market audience for the advert is the general population as one is able to see the children, the youth and the old enjoying the various foods offered in the outlet with the effective service of the staff. With the kind of business the McDonald franchise transact, in this case a food related one, one is able to identify the shoot for market as the general population since food appeals to all. The customers base varies in this case the old, the young, the youth and the middle aged. The actors in the ad include commonwealth of different ages in this case the young, the middle aged and the old. The use of the same is bulls eyeificant in that the outlet wants to create an appeal to the different age groups seeing that food is a common aspect in all of them.Evaluating the ad and the objects in it, the ads duration is 54 seconds in which time I felt that it was effectively managed in sending out the intended cognitive content to the intended audience. With an ad, the main object being marketed should be well displayed passim the ad. The same is effectively utilized with the objects in the ad depicting McDonald products and the effective service accompanying the same. For the product, there is a big McDonalds sign at the opening seen of the ad, the clearly visible logos in the staff uniform, the foods being prepared, the use of McDonalds theme colors in the packaging and the closing scene with a McDonald sign outside an outlet. For the service, the staff can be seen in their various work stations efficiently carrying out their tasks.I felt that the ad was able to effectively reach out to the intended audience. This is because the ad is able to focus on the specific product they want to market in this case McDonalds food outlets in the hands of an effective staff. The execution of the same is carried out in a way that it is systematic as all the actions follow each other consequently. The opening of the outlets, the food preparation, the packaging and the consumption are actions that are able to appeal to one to try out the product in such a well-managed setting.ReferencesMcDonalds Working Together To Make Your Day Better. Online television receiver commercial. You Tube. You tube, 13 Aug 2012.Web. 27 Jan 2015. https//www.youtube.com/watch?v=kZCbvpJ4O6cSource document